Obtaining incoming links to your website fulfills two main
objectives. Firstly it increases the traffic you could potentially
receive to your site because the more links you have the more traffic
you should receive, and secondly, by obtaining links from pages with a
good page rank you can increase your own page rank which, although not
the deciding factor, will help boost your ranking in the search engines.
Listed below are ten ways in which you can obtain these sought-after links.
1. Exchange Links With Other Websites
This process, known as reciprocal linking, is common place on the
internet, and is something most webmasters do. However, while it’s
something you should do, it’s important to note that search engines
place more importance on one-way links than two-way or reciprocal links.
2. Submit Your Website To Directories
This is a good way of getting one-way links to your site (if a
reciprocal link is not required). There are numerous directories you
can submit to, offering both free and paid submissions. When deciding
on whether paid submissions are worth it, you should look at the page
where your link is expected to appear and see if it has a reasonable
page rank, and the number of other links that appear on that page, with
the fewer the better.
3. Build A Network Of Websites And Interlink Them
When building multiple websites it makes sense to interlink them,
preferably from a home page link for maximum benefit. This can be very
beneficial if each of your websites is on a different server, but be
careful if they are hosted on the same server, as the search engines
will think you’re deliberately manipulating their results, and will
most likely prevent you from achieving higher rankings.
4. Write Articles
This is a very powerful method of obtaining a lot of incoming
one-way links to your site. By submitting your articles, which include
the all important resource box with the link to your site, to multiple
article directories you can pick up backlinks from not only these
article directories but from other websites who pick up your articles
and include them on their website or blog.
5. Write Press Releases
Writing a compelling news-worthy press release about your site or
related topic, can also result in multiple websites and news sources
picking it up and linking to your site. This is a very effective way of
obtaining numerous one-way links very quickly, but doesn’t offer the
long-term benefits that articles do.
6. Create A Blog
Blogs are very easy to create with multiple websites offering free
services, so there is no excuse for not creating a blog related to and
linking to your main website. You could post anything - your thoughts,
articles, or affiliate program reviews, for example, but make sure you
include a link to your site in the links section, and at the end of
each post if appropriate.
7. Leave Comments On Blogs And Guestbooks
You’ve got to be careful with this method that you don’t abuse it
and start spamming other people’s blogs or guestbooks. Leave legitimate
comments, and make it look like you actually have something to
contribute.